Speaking of Success: Attracting the right talent for your vacancies
Most believe when you have a vacancy for your team, it’s about advertising the role and then just a matter of shortlisting suitable candidates. Usually, there are two scenarios; either you don’t receive CV’s or flooded with unsuitable applicants!
With an extremely competitive job market, good candidates have a choice and you need to know how to stand out from a crowd, saving your time ensuring you attract the right candidate to apply.
Consider the content you make available to the potential candidate. Are you providing them with enough information to form that desire to apply with the vacancy requirements clear and concise, so they know what will be expected from them? It is also well known that candidates can be deterred if salary information is not available.Just as important you have to tell your story, giving that applicant a flavour of your company. Providing that potential employee with a glimpse into what life is like working with you – the culture, the values and benefits of working there all helps attract that right person. How does this differ to your competitors?
Always proofread your advert, check the specific language and ensure it provides the right message to attract. Certain words can be attributed to one sex or ethnic background i.e., ‘bubbly’ is a term tending to be associated with females, therefore possibly preventing male applicants to apply.
Find out more by listening to our most recent podcast ‘Attracting the right talent for your vacancies here.
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